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  • Writer's pictureChris Benjamin


Updated: Apr 10

SEO is so much more than keyword density and copy on a page.

As a small business owner, you know how important it is to get your company noticed by potential customers. One way to do this is through search engine optimization, or SEO. But WTF is SEO and why is it so important?

SEO is the practice of improving the ranking of a website on search engines like Google. When a potential customer searches for a product or service that your business offers, you want your website to show up as high as possible in the search results. The higher your website ranks, the more likely it is that people will click on it and visit your site.

So why is SEO so important?

Simply put, it helps you get more traffic to your website. And more traffic means more potential customers, which can lead to more sales and revenue for your business.

"So what's with the hats then, Benji?" SEO tactics can be divided into three categories: black hat, gray hat, and white hat. Black hat SEO refers to tactics that are used to improve a website's ranking in ways that violate search engines' terms of service. These tactics may work in the short term, but they can lead to penalties or even a ban from the search engine. Gray hat SEO refers to tactics that fall in a gray area, meaning they might be considered acceptable or unacceptable by search engines. An example of gray hat SEO is keyword stuffing, which involves adding a large number of keywords to a webpage in an attempt to rank higher for those keywords. White hat SEO refers to tactics that are used to improve a website's ranking in ways that are in accordance with search engines' terms of service. These tactics are considered ethical and are more likely to lead to long-term success.

But SEO can also be frustrating to maintain. It involves a lot of research and analysis to determine the best keywords to target and the most effective strategies to use. And even once you've implemented those strategies, it can take time for your website's ranking to improve.

That's where Benji Does comes in. With our EVOLUTION PLAN, we build websites for just $250 a month and handle the SEO for you. That way, you can focus on running your business and leave the SEO to the experts.

So if you're a new or small business owner looking to improve your website's ranking and get more traffic, consider signing up for our EVOLUTION PLAN. And don't forget to share this blog post with your friends!

Also, here's some fail videos I enjoyed this week, thanks for sticking around.

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