Success Always Leaves Clues
Updated: Mar 27
Hey there folks, it's Benji back again to talk to you about some best practices for conducting effective local competitive research for your small business. Now, let me tell you, when it comes to keeping up with the competition, you gotta be smart, savvy, and a little bit sneaky.
First things first, you gotta scope out their storefronts. Take note of their signage, their window displays, and their overall vibe. And if you see something that catches your eye, don't be afraid to do a little dance in front of their store. Just make sure you don't get caught on camera BUT if you do get caught on camera make sure your moves wind up on the news or something, never waste an opportunity to get your name out there.
Next up, visit their website! Take note of their design, their content, and their overall user experience. And if their website looks like it was designed in the early 2000s, well, you may have an opportunity to swoop in and steal some of their customers.
Now, here's where things get interesting. Become a customer. Yep, you heard me right. Go ahead and buy a product or service from your competitors, and take note of the experience. Was it easy to purchase? Was the customer service good? Did they offer you a free cookie? These are the important questions, folks.
Don't forget to check out their social media, too. Take note of their tone, their frequency of posting, and their engagement with their followers. And if they happen to post a hilarious meme, feel free to share it with your own followers. Just make sure to give credit where credit is due, or you might end up with some angry competition on your hands.
And finally, attend local events. This is a great way to get a sense of how your competitors interact with customers in person, as well as what products or services they're promoting. Plus, you might even end up making some new friends in the process. And who doesn't love making new friends?
So there you have it, folks. The best practices for conducting effective local competitive research, as told by yours truly, Benji Does. Just remember to keep it light, have some fun, and don't take yourself too seriously. After all, laughter is the best medicine – even in the world of small business.
Thanks for sticking around to read my marketing and design blog, hope you enjoy my brand of music, here's a selection from my recently enjoyed playlist.