Benji's Blog

A content creator’s desk with a laptop open to a content calendar and notes labeled “Voice” and “Tone,” illustrating how brands plan consistent messaging while adjusting tone for different situations.

Voice vs. Tone: What's the Difference?

Many brands mix up their voice and tone, confusing customers with inconsistent communication. Your brand voice is who you are; your tone is how you sound in different situations. Voice stays steady while tone adapts. When both align, your content feels authentic, builds trust, and connects better with your audience. Learn how to define your voice, map your tones, and create a guide to keep your messaging consistent everywhere.

Chris Benjamin

Oct 16, 2025